Privacy Policy

This Privacy Policy describes how afterstride.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have any questions about this policy, would like more information about our privacy practices, or wish to make a complaint, please contact us by email at:
[email protected]

Collecting Personal Information

When you visit the Site, we collect information about your device, interactions with the Site, and details necessary to process your purchases. If you contact us for support, we may collect additional information. In this policy, we refer to any identifiable information about an individual as “Personal Information.” Below is a breakdown of the types of information we collect and why.

Device Information

• Purpose of collection: To load the Site accurately for you and perform analytics to optimize our Site.
• Source of collection: Automatically collected using cookies, log files, web beacons, and similar technologies.
• Personal Information collected: IP address, browser type, time zone, cookie data, and information about the pages or products you view, search terms, and your interaction with the Site.

Order Information

• Purpose of collection: To process orders, arrange shipping, and provide confirmations. Used to screen orders for potential risk or fraud and, if permitted, provide promotional material.
• Source of collection: Collected directly from you.
• Personal Information collected: Name, billing and shipping address, email address, phone number, payment details, and purchase history.

Customer Support Information

• Purpose of collection: To provide customer support.
• Source of collection: Collected directly from you.
• Personal Information collected: Details about your queries and interactions with our support team.

Minors

We do not knowingly collect Personal Information from children. If you believe your child has provided Personal Information, contact us at [email protected] to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us operate the Site and fulfill our obligations to you. Examples include:

• Payment processors.
• Logistics providers for order fulfillment.
• Analytics and marketing tools.

We may also share information to comply with legal requirements or to protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. Examples include:

• Using Google Analytics to understand user interactions.
• Using cookies to track browsing behavior and show relevant ads.

You can opt out of targeted advertising using the following links:

• Google: https://www.google.com/settings/ads/anonymous
• Facebook: https://www.facebook.com/settings/?tab=ads

You can also visit the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info.

Using Personal Information

We use your Personal Information to:

• Process orders, payments, and fulfill shipping.
• Provide updates on products, services, and promotions.
• Analyze user behavior to improve the Site and marketing strategies.

GDPR Compliance

If you are a resident of the European Economic Area (EEA), the General Data Protection Regulation (GDPR) grants you certain rights regarding your Personal Information. These include:

• Right to Access: You can request a copy of the Personal Information we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your Personal Information, subject to legal obligations.
• Right to Data Portability: You can request that your Personal Information be transferred to another service provider.
• Right to Object: You can object to processing of your Personal Information for certain purposes, such as direct marketing.
• Right to Restriction: You can request that we limit the processing of your Personal Information under certain circumstances.

To exercise these rights, please contact us at [email protected].

Data Processing Outside the EEA

Your Personal Information may be processed outside of the EEA, including in countries such as the United States. We ensure that data transfers comply with GDPR standards, including the use of Standard Contractual Clauses or similar safeguards.

Cookies

What Are Cookies?

Cookies are small text files downloaded to your device when you visit a website. They enable us to:

• Recognize your device and preferences.
• Enhance the user experience.
• Analyze how visitors use the Site.

Types of Cookies We Use

1. Necessary Cookies: Essential for basic functionality (e.g., keeping items in your cart).
2. Performance Cookies: Help us understand how visitors use the Site, such as analytics.
3. Functional Cookies: Remember your preferences, such as language and region.
4. Advertising Cookies: Deliver relevant ads and track ad performance.

Managing Cookies

You can control and manage cookies via your browser settings. Blocking cookies may affect your ability to use certain features of the Site.

Most browsers allow you to:

• Block cookies by default.
• Delete cookies already stored.
• Receive notifications before cookies are stored.

To manage cookies in your browser, refer to the help section of your browser or visit www.allaboutcookies.org.

Consent for Cookies

Under GDPR, visitors from the EEA must provide explicit consent before cookies are used for tracking purposes. On After Stride, we:

• Display a cookie consent banner when you first visit the Site.
• Allow you to accept or manage cookie preferences, including opting out of non-essential cookies.

Retention of Data

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.

Do Not Track

We do not alter our data collection practices when a Do Not Track signal is detected.

Changes

We may update this Privacy Policy as necessary to reflect operational, legal, or regulatory changes. The latest version will always be posted on this page.

Complaints

If you have concerns about our data practices, contact us at [email protected]. If unresolved, you may lodge a complaint with your local data protection authority.

Last updated: December 4, 2024